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Goldman Sachs Anticipates Crypto Market Surge in 2024 with Institutional Involvement

Goldman Sachs, a global financial giant, foresees a significant expansion in the cryptocurrency market during 2024 as traditional institutions increasingly embrace digital assets. Matthew McDermott, the head of digital assets at Goldman Sachs, suggests that the maturation of institutional adoption and regulatory frameworks for blockchains will propel the growth of digital assets in the coming year.

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Blockchains Enhancing Efficiency at Scale:

McDermott highlights the positive impact of blockchains on businesses, emphasizing that these benefits become more apparent at scale. He notes that businesses recognizing the efficiency of blockchain technology are now scaling their operations to maximize commercial opportunities. The adoption of blockchain is expected to address inefficiencies in collateral mobility, particularly in systems that have remained unchanged for decades. McDermott believes that as more businesses adopt blockchain technology, they will realize its potential not only for future commercial propositions but also for immediate benefits.

Tokenization of Traditional Assets:

The head of digital assets at Goldman Sachs predicts that traditional assets will be tokenized before their more exotic counterparts. This tokenization is anticipated to bring improvements in liquidity, pricing visibility, and transparency to less common assets. McDermott's views align with those of William Quigley, co-founder of the blockchain platform WAX, who expects the tokenization industry to carve out a niche in 2024 before reaching maturity in 2030.

Bitcoin ETFs and Institutional Investments:

McDermott emphasizes the importance of Bitcoin exchange-traded funds (ETFs) in attracting institutional investments. He anticipates that the approval of Bitcoin ETFs will encourage investments from pension funds and insurers, subsequently enhancing Bitcoin's overall liquidity. The looming decision by the US Securities and Exchange Commission (SEC) on ARK Invest's ETF application by January 10, 2024, adds anticipation to the crypto market. Analysts expect the SEC to approve multiple applications, including ARK Invest's, fostering fair competition.

Slow Growth of Bitcoin ETFs:

While McDermott predicts a positive impact on Bitcoin liquidity with ETF approvals, he suggests that the growth of Bitcoin ETFs may be gradual. Rather than an immediate surge, he envisions a progressive increase in traction throughout the year. Market analysts, including Bloomberg ETF analyst Eric Balchunas, anticipate that firms may list authorized entities capable of creating and redeeming ETF shares closer to the ARK deadline, ensuring a cautious and strategic approach to ETF listings.


Goldman Sachs' optimistic outlook on the cryptocurrency market in 2024 underscores the growing influence of institutional players and the potential impact of regulatory developments. As traditional assets undergo tokenization and Bitcoin ETFs inch closer to approval, the crypto market appears poised for substantial growth, with liquidity, pricing visibility, and transparency emerging as key catalysts for this evolution.

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